Big Data – How It Can Be Beneficial For An Organization

Big data provides firms with more intelligence at their disposal. This helps them to perform precise predictions and decisions on the way the business operates. Before using big data, an organization should know what it is and even its relevance.

What is Big Data all about?

Big data is used to define gathering, processing and obtainability of bulk amounts of streaming data in real time basis. Organizations combine sales, social conversations, marketing, customer and transactional data, and external data such as weather, stock prices, and news to recognize causation and correlation models to assist in making accurate decisions.

Big data implies a large set of raw data that is accumulated, stored and as well as analyzed via various methods that can be used by organizations to enhance their efficiency and take valuable decisions.

This data makes use of useful Active Wizards reference. It is present in both structured as well as unstructured forms. Structured data is easily organized and analyzed into the database. Unstructured data is difficult to analyze and use different formats. It is also not easily interpreted by conventional processes and data models.

What makes big data distinctive from simple data?

In earlier days, firms tend to utilize systems to extract, convert and load data into giant size data warehouses with business intelligence solutions built into them. This is very useful for reporting purpose. All such systems backup and merge the data into the database where all the reports are executed.

The main issue with this system is that the database technology can’t deal with several continuous data streams. It is not able to handle bulk volumes of data and can’t change incoming data in real-time.

Big data provide cloud hosting, automatic archival, extraction capabilities, highly optimized and indexed data structures, and reporting interfaces that are designed to offer more precise analysis that allows businesses to perform better decisions.

In what ways big data proves to be beneficial?

Big data offers a wide range of advantages to an organization. These are:

  • Big Data is timely

60% of workday is spent by knowledge workers in an attempt to locate and manage data.

  • Big Data is accessible

Nearly half of senior executives, state that accessing the relevant data is tough.

  • Big Data is holistic

Information is kept in storage area inside the organization. Marketing data can be found in mobile analytics, web analytics, CRMs, social analytics, email marketing systems, A/B Testing tools, etc.

  • Big Data is Reliable

29% of firms use this data to measure the financial price of inferior data quality. Monitoring several systems for updates on customer contact information can really save millions of dollars.

  • Big Data is Relevant

43% of firms are not satisfied with the ability of tools to filter out inappropriate data.

  • Big Data is Secure

Secure infrastructures that are built by big data technology partners and hosting can save the average firm 1.6% of yearly revenues.

  • Big Data is Authoritative

Combination of multiple, and vetted sources, more firms can generate highly precise intelligence sources.


Big data help businesses form better business decisions. This assures companies to reduce the risk of their decisions and make efficient decisions that can lower costs and enhance sales and marketing effectiveness.